Redefining Creative and Strategic Marketing

Bachelor of Science in Business Administration

The Marketing/Operations Management program prepares students to develop viable marketing plans and creative strategies to promote business products and services to potential consumers. Students study different technology-based advertising tools and techniques, digital marketing strategies, current marketing challenges, and innovative ways to build a customer base.

Program Details

Key Features

  • 600 hours Internship
  • Option to complete a foreign degree abroad
  • Incorporates a final comprehensive research project
  • Integrates personal and life skills development
  • Application-focused

Professional Courses

Marketing

  • Professional Salesmanship
  • Marketing Research
  • Marketing Management
  • Distribution Management
  • Advertising
  • Product Management
  • Retail Management
  • Pricing Strategy

Operations

  • Environmental Management System
  • Inventory Management and Control
  • Project Management
  • Costing and Pricing
  • Logistics Management
  • Productivity and Quality Tools
  • Facilities Management
  • Special Topics in Operations Management
COURSE LENGTH

The students have an option to graduate in a 3-year Bachelor’s Degree with Thames International, or 2 years in Thames and then proceed to finish the degree in 1-2 years and graduate with a partner university abroad.

Program Delivery

PEDAGOGICAL APPROACH

Adopts Flipped Learning in which direct instruction moves from the group learning space to the individual learning space, and the resulting group space is transformed into a dynamic, interactive learning environment where the lecturer guides students as they apply concepts and engage creatively in the subject matter.

Program Outcomes

  • Analyze the business environment for strategic direction
  • Prepare operational plans
  • Innovate business ideas based on emerging industry
  • Manage a strategic business unit for economic sustainability
  • Conduct business research
CAREERS

Graduates can either enter the corporate world or join their family business.

Marketing

  • Brand/Product Manager
  • Event Planner
  • Marketing Assistant
  • Market Research Analyst
  • Media Planner
  • Public Relations Representative
  • Social Media Manager

Operations

  • Operations Manager
  • Materials Manager
  • Purchasing Manager
  • Operations Research Analyst
  • Quality Assurance Manager
  • Logistics Manager

Entry & Application Requirements

ENTRY REQUIREMENTS

The school seeks to attract candidates who have: good academic and leadership potential, extra-curricular interests, a desire to pursue a career in business, and a vision of a more just and equitable society. College freshmen applicants to enter at the start of Fall Intake in August but may be required to take Foundation (bridging) courses in June. Transfer students are welcome to apply at any intake.

APPLICATION REQUIREMENTS

Regular Undergraduate Student

  • Two 2×2 picture (white background)
  • Original copy of PSA birth certificate
  • Certified copy of Report of Grades
  • Certified Copy of High school diploma

Transferee Student

  • Two 2×2 picture (white background)
  • Original copy of PSA birth certificate
  • Certificate of Honorable Dismissal or Certificate of Transfer
  • Certified copy of TOR

Admission for International Student Applicants

  • Authenticated or Apostilled Secondary Records or equivalent
  • Authenticated or Apostilled High School diploma
  • Authenticated or Apostilled Birth Certificate (for Non-Filipino Citizens)
  • Copy of PSA Birth Certificate (for Filipino Citizens)
  • Two 2×2 picture (white background)
  • Copy of the biographic and signature pages of the valid passport
  • Payment of non-refundable application fee of PHP3,000.00 (USD60)

Note: If documents are in a foreign language, a certified English translation of these documents must also be submitted.

Fees

There will be a one-time application fee of Php600.

All-in fees for a term with 6 subjects: Php72,000.

  • Per 3-unit module: PHP10,000.00
  • Per 6-unit module: PHP20,000.00
  • Per 5-unit module: PHP17,000.00
  • PE or NSTP module: PHP5,000.00

There is a Confirmation Fee upon acceptance of PHP3,000.00 which is creditable to total enrolment fees.

PAYMENT OPTIONS

1. Full Payment upon enrolment, with additional 5% discount

2. Instalment Payment

Option 1: 2 Payments
Payment Upon Enrolment 50%
45 days from start of class 50% (Postdated check required)

Option 2: 3 equal monthly installments
Instalment 1: Payment upon enrolment
Instalment : 30 days from start of class (Postdated check required)
Instalment 3: 60 days from start of class (Postdated check required)

Offsite and Offline Payment Channels:
1. Bank Deposit or transfer
2. Paymaya Email Invoicing using Visa/Mastercard Credit or Debit Cards
3. GCash

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